Home/Results/Landscape design-build case study
Landscape design-build · Client resultsMatt runs a landscape design-build company. We've managed his Google Ads, Local Services Ads and Meta Ads since day one. Here's what three months of that looked like, with the real numbers.
Matt, landscape design-build
Google Ads, Local Services Ads, Meta Ads
August – October 2025
Since day one, still today
Matt doesn't want to fill his calendar with quick cleanups and one-off mowing jobs. His business runs on high-value design-build projects: full outdoor transformations that take planning, design and a real budget.
That changes how ads need to work. In landscaping, plenty of clicks come from people looking for small, cheap jobs. Paying for those clicks wastes money and wastes Matt's time on calls that will never turn into a project. The goal was simple: more qualified leads for the projects he actually wants to win.
Our approachInstead of relying on a single platform, we run three types of ads that each catch homeowners at a different moment:
Every campaign is built around the projects Matt wants to win, not just the most clicks. We judge success by signed proposals, not by how cheap a click is.
Calls and form leads are tracked, so we know which campaigns bring in real projects and which ones just spend money. That's what lets us keep cutting waste month after month.
We still manage every campaign today: testing new ads, adjusting budgets between channels and reporting back in plain English every month.
Between August and October 2025, Matt's accepted proposals added up to $564,456.54, on $4,192.56 in ad spend over the same period.
Total value of proposals marked accepted in Matt's proposal tracker.
Matt's Google Ads cost $157.16 per conversion in 2025. For a cheap one-off job, that would be too much. For a design-build project, it's a small price for a real opportunity.
| Channel | Period | Leads | Spend | Per lead |
|---|---|---|---|---|
| Google Ads | 2025 | 58 | $9,115.13 | $157.16 |
| Google Ads | Jan–Jul 2026 | 40 | $9,049.49 | $226.24 |
| Meta Ads | 2025 | 55 | $2,618.55 | $47.61 |
| Meta Ads | Jan–Jul 2026 | 38 | $1,503.83 | $39.57 |
Meta cost per lead dropped 17% in 2026. See the dashboard screenshots →
Not a landscaper? The same approach works for other home service businesses. A new deck contractor client got 17 conversions in their first 26 days on Google Ads, for $558 in ad spend.
Campaigns managed by a Google Ads Search certified team. Oliver, our co-founder, holds Google's Search certification. Verify it on Google Skillshop →
It depends on your services, your area and how much work you want. Matt's Google Ads cost $157.16 per conversion in 2025, which made sense because his design-build projects are worth far more than a mowing job. In a free review, we recommend a starting budget for your market before anything runs.
They can. Local Services Ads put you at the very top of Google with the Google Guaranteed badge, and you pay per lead instead of per click. We run them alongside Google Ads and Meta Ads for Matt.
Every market is different. As one example, a new deck contractor client got 17 conversions in their first 26 days on Google Ads, for $558 in ad spend.
The green industry is our main focus, and we also run ads for other home service businesses, like deck builders.
Start with a free, no-obligation review of your website and ads. We'll show you exactly what's costing you leads, and how we'd fix it.
Free, no-obligation · Reply within one business dayResults shown are from a real client account. Every business, market and budget is different, so past results don't guarantee future results.
